Banijay Sells 54% Interest in Germany’s bet-at-home
- 12 Jan 2026
- Gambling News
Earlier this month, the French entertainment giant Banijay Group said that its Betclic division had sold all of its 53.9% stake in Germany's bet-at-home.com AG to an undisclosed bidder for an undisclosed amount.
Betclic declared in October of last year that it was selling its shares in the German sportsbook operator. Betclic has a mere 2.95% voting stake in bet-at-home.com as of December 15.
"Banijay Group has completed today the sale of its entire 53.9% stake in bet-at-home.com AG (ISIN: DE000A0DNAY5), in application of its announcement on 28 October. In this context, François Riahi, Chief Executive Officer of Banijay Group, and Véronique Giraudon, Chief Financial Officer of Betclic, have resigned from their positions as members of the Supervisory Board of bet-at-home AG, with immediate effect,” according to a Jan. 2 statement issued by Banijay.
An estimated 5.8 million people use bet-at-home.com AG in several European nations, such as Austria, Germany, Gibraltar, and Malta. The largest economy in the Eurozone is that of Germany.
Banijay Continues to Leave a Strong German Legacy
The timing of the statements suggests that Banijay may have sought to disband bet-at-home.com in order to clear the path for its October announcement of the acquisition of Tipico Group.
The French company is paying private equity firm CVC Capital $5.4 billion for Tipico, one of Germany's leading sportsbook operators, in one of the biggest sportsbook purchases in Europe in recent years. Although it hasn't been verified, it's probable that the disposal of bet-at-home.com was done to avoid regulatory issues and consumer overlap.
While Tipico is well-known throughout Central Europe, particularly in Austria, Germany, and Poland, Betclic is well-known to bettors in France and other Mediterranean countries. This indicates that Betclic's geographic reach is growing significantly as a result of the purchase.
In June 2024, Tipico sold its US business for an unknown amount to the LeoVegas Group division of MGM Resorts International (NYSE: MGM).
Before the World Cup, Banijay is rearranging the sports betting roster
It may just be a coincidence, but Banijay is reorganizing its sportsbook holdings in preparation for the World Cup, which begins in June and lasts until July.
The most prestigious football competition in the globe, the quadrennial event is contested all throughout North America and usually results in high betting handles, which may highlight Banijay's foresight in purchasing Tipico.
Similarly, England, France, Portugal, and Spain are among the favorite teams of bookmakers going into the World Cup, so European operators may be in for a busy and potentially profitable event.
